We are grateful at WestCycle to have such a dedicated group of people ensuring that the wheels keep turning behind the scenes.
Chief Executive Officer
Active Transport Manager
Membership and Community Engagement Manager
Schools Manager
Business Manager
Projects Manager
Events Manager
Projects and Sustainability Officer
(08) 6336 9688
Chief Executive Officer
Wayne has had extensive experience in community focused not for profit organisations. As CEO of The Fathering Project he led the organisation from a start up to a national organisation that delivers child development outcomes. Prior to this role he was the CEO of The West Australian Football Commission. The WAFC is owner of the West Coast Eagles and Fremantle Football Club; was the leaseholder and manager of Subiaco Oval during his tenure; responsible for all junior development and competitions including the WAFL.
These roles required a broad range of skills to deliver community outcomes including organisational leadership, planning, program development and implementation, volunteer engagement, business development, corporate and government relations.
Wayne has been a regular road and MTB rider for over 20 years. He was the founder, event director and chairman of the Hawaiian Ride for Youth and has competed in a range of MTB rides including the Pipeline challenge (solo, Kalgoorlie to Perth) and Cape to Cape events.
Active Transport Manager
Georgia advocates for WA to be a better place to use a bike to get from A to B. In her role she meets with stakeholders in government, industry and the community to provide recommendations and advice for improving active transport infrastructure and policy.
She also produces strategic documents to outline and support WestCycle’s positions on issues impacting active transport, and creates opportunities to bring together advocates to share knowledge, skills and expertise, and collectively extend the impact of all our work in active transport.
Georgia previously worked in transport, sustainability and conservation roles for local and state government, and did her PhD on the experiences people have riding bikes in cities. She has been swapping out car trips with riding a bike for years and has recently started commuting by e-bike.
Membership and Community Engagement Manager
With experience working for all three levels of government, as well as the community, arts and not for profit sector, Rachel brings over 20 years’ experience in strategic communications and project management to her role at WestCycle.
As WestCycle’s Membership and Community Engagement Manager, Rachel oversees the membership program, and develops communications campaigns and engagement strategies to encourage active transport and adults to take up riding a bike.
She has a passion, and extensive policy background in transport and cycling issues. With a background in community engagement, she has served as a local councillor for the past 12 years.
Rachel gave up her car and has used a bike as her primary form of transport since working on the development of the Greens’ Bike Vision, and subsequently running a successful campaign that led to the adoption of many of its strategies in The Western Australian Bicycle Network Plan (WABN) 2014-2031.
Rachel currently owns seven bikes, using an e-bike and flat bar road bike most frequently – often spotted with her dog Madoo in the pannier basket!
Her next bike will be an off-road bike (because you always need one more bike!).
Schools Manager
A teacher for the majority of his professional career, Josh moved across to WestCycle with a key focus to empower teachers to deliver bike riding activities to their students.
On those rare occasions when Josh is not engaged in delivering these education programs, he exists on a rarefied plain revolving around three key pillars: his young family, bikes and coffee.
Business Manager
After relocating to Perth from England in 2015, Sarah quickly discovered the incredible bike riding opportunities in Western Australia.. Now a dedicated triathlete, she has earned age group state titles and competed at both the 70.3 and Ironman World Championships.
In her role at WestCycle, Sarah oversees the implementation of WestCycle’s strategy, financial management, and grant deliverables. She also works closely with stakeholders and government agencies, building partnerships and identifying new opportunities to grow bike riding participation in WA.
Outside of work and training for triathlons, Sarah enjoys spending quality time with her beloved dog, Barry.
Projects Manager
Sam Maguire came on board at WestCycle in January 2023 as the Events Manager before transitioning to Projects Manager where he is engaged in conceiving and delivering projects from schools activations to community events.
He has been riding for many years and enjoys getting out on the bike as much as possible with friends and family.
Events Manager
Emily brings a wealth of experience and passion to her role as Event Manager at WestCycle. Having worked on some of Australia’s most prestigious sporting events, including the FIFA Women’s World Cup, the Australian Open, and the Formula 1 Grand Prix, Emily has a proven track record of delivering world-class experiences.
At just 21, she was recognised by Gig Nation as one of the “Top 9 Under 30 Event Professionals,” a testament to her exceptional skills and leadership in the industry. With a keen eye for detail and a love for a challenge, Emily is set to elevate WestCycle’s events, ensuring they inspire and engage the cycling community across the region.
When not engaged in delivering next-level events, Emily loves nothing more than (over 😝) sharing tales and photos of her two hounds, Daisy and Bluey.
Projects and Sustainability Officer
Currently completing a Bachelors in Management and Sustainable Development at Murdoch University, Emily is passionate about the role urban planning has in building sustainable communities. She feels that promoting the use of active transport and advocating to improve design and infrastructure is an important part of this process.
Emily came on board at WestCycle as an intern in 2022, and she now fills the role of Projects and Sustainability Officer. Emily manages our office’s administrative tasks, assists in project and event management, and is working on implementing sustainability initiatives within our organisation.
Communications Manager
[email protected]
0492 897 199
Shane joined WestCycle as Comms manager in 2023 with a brief to help WA’s peak cycling body increase community, stakeholder and media engagement and exposure for its activities, positions and advocacy.
“It’s a genuine battle in a motor vehicle-dominated society, but we’re getting there!” Shane says.
From Perth, he entered journalism as a cadet at the West Australian in the early 1990s and has since worked with and edited consumer and business media titles mostly in Europe in areas like sport, technology, food, nutrition and health.
Back in Perth, Shane is thrilled to be ‘in the wheels’ of cycling and active transport issues and engagement at WestCycle.
He holds a Bachelor of Arts in Creative Writing and a Bachelor of Social Sciences in History from Curtin University. Shane’s core value is riding more bikes more often, thus a fiendish fusion with WestCycle’s own core mission.
Regional Coordinator
Andrew joined WestCycle to merge his love for cycling with his background in sales, leadership, and HR. He has a natural enthusiasm for creating memorable experiences for others, paired with a keen attention to detail in his work. When he’s not commuting, you can find him exploring the trails and bikepacking around Western Australia.
Elected Director | Off Road
Tim has been in senior leadership and strategic development roles for more than twenty years. He is currently Director of Executive Education in the School of Business and Law at Edith Cowan University and is a past Assistant Commissioner and General Manager in the public service. He is an Accountant (FCPA) and sits on the Divisional Council of CPA Australia.
Tim has been involved in racing mountain bikes, BMX and triathlon for many years, both as a father of two children who race and as a past and current bike racer. Tim is the current over-50 State Champion in downhill mountain biking. He is also a very regular and enthusiastic transport cyclist; frequently seen in a suit and tie riding to meetings in the city on a mountain bike.
Independent Director
Helen is a Town of Cottesloe councillor and is the current Chair of WestCycle’s Transport Advisory Group.
A medical doctor, Helen is a strong active transport advocate with a focus on health outcomes and social well-being.
