We are grateful at WestCycle to have such a dedicated group of people ensuring that the wheels keep turning behind the scenes.
Chief Executive Officer
Business Manager
Active Transport Manager
Active Transport Officer
Membership Manager
Schools Manager
Projects Manager
Projects and Sustainability Officer
Chief Executive Officer
Wayne has had extensive experience in community focused not for profit organisations. As CEO of The Fathering Project he led the organisation from a start up to a national organisation that delivers child development outcomes. Prior to this role he was the CEO of The West Australian Football Commission. The WAFC is owner of the West Coast Eagles and Fremantle Football Club; was the leaseholder and manager of Subiaco Oval during his tenure; responsible for all junior development and competitions including the WAFL.
These roles required a broad range of skills to deliver community outcomes including organisational leadership, planning, program development and implementation, volunteer engagement, business development, corporate and government relations.
Wayne has been a regular road and MTB rider for over 20 years. He was the founder, event director and chairman of the Hawaiian Ride for Youth and has competed in a range of MTB rides including the Pipeline challenge (solo, Kalgoorlie to Perth) and Cape to Cape events.
Business Manager
After relocating to Perth from England in 2015, Sarah quickly discovered the incredible bike riding opportunities in Western Australia.. Now a dedicated triathlete, she has earned age group state titles and competed at both the 70.3 and Ironman World Championships.
In her role at WestCycle, Sarah oversees the implementation of WestCycle’s strategy, financial management, and grant deliverables. She also works closely with stakeholders and government agencies, building partnerships and identifying new opportunities to grow bike riding participation in WA.
Outside of work and training for triathlons, Sarah enjoys spending quality time with her beloved dog, Barry.
Active Transport Manager
Georgia advocates for WA to be a better place to use a bike to get from A to B. In her role she meets with stakeholders in government, industry and the community to provide recommendations and advice for improving active transport infrastructure and policy.
She also produces strategic documents to outline and support WestCycle’s positions on issues impacting active transport, and creates opportunities to bring together advocates to share knowledge, skills and expertise, and collectively extend the impact of all our work in active transport.
Georgia previously worked in transport, sustainability and conservation roles for local and state government, and did her PhD on the experiences people have riding bikes in cities. She has been swapping out car trips with riding a bike for years and has recently started commuting by e-bike.
Active Transport Officer
Working in the Active Transport Team, Tim’s main focus will be eRideables as WestCycle expands to become WA’s representative body for these increasingly popular devices.
Tim has extensive experience working in media production and project management, plus active transport roles in local government and public transport.
He is passionate about improving the liveability of cities by making active transport the most attractive option. Tim is a qualified Healthy Streets Designer and a graduate of Amsterdam University’s Planning the Cycling City program.
Membership Manager
Molly works to build a strong, diverse community advocating for safe and sustainable transport across Western Australia. She is passionate about creating meaningful connections between people and their environment -from commuters and casual riders to bike, e-bike and eRideable enthusiasts.
Originally from the US, Molly brings experience from purpose-driven organisations, where she specialised in helping people, programs and systems work in harmony. At WestCycle, she applies this background to ensure every member can easily share their perspective and help shape the future of riding in WA.
Outside the West Leederville office, Molly can often be found riding around Perth and along the coast, kayaking, camping, and exploring Western Australia with her family.
Molly values hearing from our members and understanding their needs and hopes for the organisation. Whether you have a question about your benefits or a vision for the future of riding in WA, she’s here to help you get the most out of your WestCycle membership.
Schools Manager
A teacher for the majority of his professional career, Josh moved across to WestCycle with a key focus to empower teachers to deliver bike riding activities to their students.
On those rare occasions when Josh is not engaged in delivering these education programs, he exists on a rarefied plain revolving around three key pillars: his young family, bikes and coffee.
Projects Manager
Sam Maguire came on board at WestCycle in January 2023 as the Events Manager before transitioning to Projects Manager where he is engaged in conceiving and delivering projects from schools activations to community events.
He has been riding for many years and enjoys getting out on the bike as much as possible with friends and family.
Projects and Sustainability Officer
Currently completing a Bachelors in Management and Sustainable Development at Murdoch University, Emily is passionate about the role urban planning has in building sustainable communities. She feels that promoting the use of active transport and advocating to improve design and infrastructure is an important part of this process.
Emily came on board at WestCycle as an intern in 2022, and she now fills the role of Projects and Sustainability Officer. Emily manages our office’s administrative tasks, assists in project and event management, and is working on implementing sustainability initiatives within our organisation.
Regional Coordinator
Andrew joined WestCycle to merge his love for cycling with his background in sales, leadership, and HR. He has a natural enthusiasm for creating memorable experiences for others, paired with a keen attention to detail in his work. When he’s not commuting, you can find him exploring the trails and bikepacking around Western Australia.
Communications Manager
shane.starling@westcycle.org.au
0492 897 199
Shane joined WestCycle as Comms manager in 2023 with a brief to help WA’s peak cycling body increase community, stakeholder and media engagement and exposure for its activities, positions and advocacy.
“It’s a genuine battle in a motor vehicle-dominated society, but we’re getting there!” Shane says.
From Perth, he entered journalism as a cadet at the West Australian in the early 1990s and has since worked with and edited consumer and business media titles mostly in Europe in areas like sport, technology, food, nutrition and health.
Back in Perth, Shane is thrilled to be ‘in the wheels’ of cycling and active transport issues and engagement at WestCycle.
He holds a Bachelor of Arts in Creative Writing and a Bachelor of Social Sciences in History from Curtin University. Shane’s core value is riding more bikes more often, thus a fiendish fusion with WestCycle’s own core mission.
Elected Director | Off Road
Tim has been in senior leadership and strategic development roles for more than 20 years and is currently a project risk consultant, and a part time academic at Edith Cowan University.
He is a past Director of Executive Education in the School of Business and Law at Edith Cowan University and Assistant Commissioner and General Manager in the public service. He is an Accountant (FCPA) and previously sat on the Divisional Council of CPA Australia. Tim has been involved in racing mountain bikes, BMX and triathlon for many years, both as a father of two children who race and as a past and current bike racer.
Independent Director
Helen is a Town of Cottesloe councillor and is the current Chair of WestCycle’s Transport Advisory Group.
A medical doctor, Helen is a strong active transport advocate with a focus on health outcomes and social well-being.
