We are grateful at WestCycle to have such a dedicated group of people ensuring that the wheels keep turning behind the scenes.
Chief Executive Officer
Wayne has had extensive experience in community focused not for profit organisations. As CEO of The Fathering Project he led the organisation from a start up to a national organisation that delivers child development outcomes. Prior to this role he was the CEO of The West Australian Football Commission. The WAFC is owner of the West Coast Eagles and Fremantle Football Club; was the leaseholder and manager of Subiaco Oval during his tenure; responsible for all junior development and competitions including the WAFL.
These roles required a broad range of skills to deliver community outcomes including organisational leadership, planning, program development and implementation, volunteer engagement, business development, corporate and government relations.
Wayne has been a regular road and MTB rider for over 20 years. He was the founder, event director and chairman of the Hawaiian Ride for Youth and has competed in a range of MTB rides including the Pipeline challenge (solo, Kalgoorlie to Perth) and Cape to Cape events.
Events and Projects Coordinator
Sam Maguire came on board at WestCycle in January 2023 as the Events Manager.
His role involves planning and delivering events such as the Dams Challenge, Canola Classic and Bike it to Ballidu Gravel.
With a background in teaching/eduction Sam is also involved in the WestCycle Schools program.
He has been riding for many years and enjoys getting out on the bike as much as possible with friends and family.
Membership and Community Engagement Manager
With experience working for all three levels of government, as well as the community, arts and not for profit sector, Rachel brings over 20 years’ experience in strategic communications and project management to her role at WestCycle.
As WestCycle’s Membership and Community Engagement Manager, Rachel oversees the membership program, and develops communications campaigns and engagement strategies to encourage active transport and adults to take up riding a bike.
She has a passion, and extensive policy background in transport and cycling issues. With a background in community engagement, she has served as a local councillor for the past 12 years.
Rachel gave up her car and has used a bike as her primary form of transport since working on the development of the Greens’ Bike Vision, and subsequently running a successful campaign that led to the adoption of many of its strategies in The Western Australian Bicycle Network Plan (WABN) 2014-2031.
Rachel currently owns seven bikes, using an e-bike and flat bar road bike most frequently – often spotted with her dog Madoo in the pannier basket!
Her next bike will be an off-road bike (because you always need one more bike!).
Mountain Bike Manager
Marg’s passion for Mountain biking started 10 years ago. After competing in several XC races, she quickly found a strong desire to and improve Mountain Biking opportunities and strengthen female participation in WA.
Since joining the WAMBA Committee in 2011, Marg has clocked up many volunteer hours from Marshalling to Trail Advocacy and everything in between. She has been actively involved with a diverse range of projects, including the WA MTB Management Guidelines, forming valuable relationships with Stakeholders and Club members, while developing a strong appreciation of the challenges associated with delivering new trails.
Being very hands on, and good with a shovel, she has participated in Trail construction and Maintenance on the Collie, Kalamunda and Goat Farm Mountain Bike Trails.
A teacher for the majority of his professional career, Josh moved across to WestCycle with a key focus to empower teachers to deliver bike riding activities to their students.
On those rare occasions when Josh is not engaged in delivering these education programs, he exists on a rarefied plain revolving around three key pillars: his young family, bikes and coffee.
Strategic Projects Manager
After relocating to Perth from England in 2015, it didn’t take long for Sarah to find the amazing bike riding opportunities here in Western Australia. Since the move, she has found her passion in triathlon and has become a keen triathlete with accomplishments in age group state titles, Ironman 70.3 World Championships qualification and WA Age Group Triathlete of the Year Awards.
Sarah holds a First-Class Honours Degree in Business Management and will be working on delivering a range of projects, events and engagement activities that will elevate the profile and appeal of bike riding as a core part of community life. Sarah is excited to be part of the WestCycle team and is looking forward to encouraging others to experience the joy of bike riding.
Active Transport Manager
Georgia advocates for WA to be a better place to use a bike to get from A to B. In her role she meets with stakeholders in government, industry and the community to provide recommendations and advice for improving active transport infrastructure and policy.
She also produces strategic documents to outline and support WestCycle’s positions on issues impacting active transport, and creates opportunities to bring together advocates to share knowledge, skills and expertise, and collectively extend the impact of all our work in active transport.
Georgia previously worked in transport, sustainability and conservation roles for local and state government, and did her PhD on the experiences people have riding bikes in cities. She has been swapping out car trips with riding a bike for years and has recently started commuting by e-bike.
Projects and Sustainability Officer
Currently completing a Bachelors in Management and Sustainable Development at Murdoch University, Emily is passionate about the role urban planning has in building sustainable communities. She feels that promoting the use of active transport and advocating to improve design and infrastructure is an important part of this process.
Emily came on board at WestCycle as an intern in 2022, and she now fills the role of Projects and Sustainability Officer. Emily manages our office’s administrative tasks, assists in project and event management, and is working on implementing sustainability initiatives within our organisation.
Shane joined WestCycle as Comms manager in 2023 with a brief to help WA’s peak cycling body increase community, stakeholder and media engagement and exposure for its activities, positions and advocacy.
“It’s a genuine battle in a motor vehicle-dominated society, but we’re getting there!” Shane says.
From Perth, he entered journalism as a cadet at the West Australian in the early 1990s and has since worked with and edited consumer and business media titles mostly in Europe in areas like sport, technology, food, nutrition and health.
Back in Perth, Shane is thrilled to be ‘in the wheels’ of cycling and active transport issues and engagement at WestCycle.
He holds a Bachelor of Arts in Creative Writing and a Bachelor of Social Sciences in History from Curtin University, and believes bike riding is a mode to betterment of person and planet.
Elected Director | Off Road
Tim has been in senior leadership and strategic development roles for more than twenty years. He is currently Director of Executive Education in the School of Business and Law at Edith Cowan University and is a past Assistant Commissioner and General Manager in the public service. He is an Accountant (FCPA) and sits on the Divisional Council of CPA Australia.
Tim has been involved in racing mountain bikes, BMX and triathlon for many years, both as a father of two children who race and as a past and current bike racer. Tim is the current over-50 State Champion in downhill mountain biking. He is also a very regular and enthusiastic transport cyclist; frequently seen in a suit and tie riding to meetings in the city on a mountain bike.
Chair | Governance & Risk Committee
Denise Sullivan has a career spanning over twenty years in senior management and executive roles in the state public and not-for-profit health sectors.
In her usual role of Director Chronic Disease Prevention with the Western Australian Department of Health, she leads the development of state chronic disease and injury prevention policy and planning frameworks and contributes to the shaping of the national preventive health policy agenda.
Her professional interests cover many aspects of chronic disease and injury prevention encompassing health communications, health promotion and research, public policy on health and workforce planning and development.
She has a particular interest in furthering collaborations with other sectors with a mutual interest in promoting a more active and healthier WA community, and creating and sustaining environments that support this. Denise is a graduate of the Australian Institute of Company Directors and the Leadership WA Signature Program, and an Associate Fellow of the Australian Institute of Management and the Australian College of Health Service Managers.
Denise is a recreational cyclist and recent convert to mountain biking (although trainer wheels still on!).