What is WestCycle? In a nutshell, we’re the peak body for bike riding across Western Australia, providing a representative voice for bike riders of all genders, ages and experience levels.


more people riding bikes more often.


Leading change for bike riding infrastructure, participation, safety and community attitudes. Download our 22-24 strategy here

More about Advocacy & Strategy:

On paper, we’re an incorporated non-profit organisation with an independent Board of Directors – but beyond that, we’re a community of bike enthusiasts and change-makers. Our mission? To develop, promote and enact positive change state-wide. We’re here for every type of ride – from long rides to short ones, riding to work or school, the weekend breakaway rides, bunch rides, on road or off road. Whether you’re hitting the trails or simply taking a spin around the block, you’ll find value, information and community in a WestCycle membership.

Our newly adopted strategic plan divides our overarching goal across the following pillars:


Lead and collaborate


In participation through engaging our community


Strengthen the bike riding community

When it comes to bike riding infrastructure, participation, safety and community attitudes, we are changing the game while providing a vital link between cyclists and the government. You can rely on us to do our part when it comes to leading and coordinating the growth and development of bike riding in Western Australia, while fighting tooth and nail for causes like road safety and infrastructure development. See more about our our plan here.



We are building an organisation for the future
We take care of our team
We believe that success breeds sustainability
We make decisions and act with regard to the environment, our economy and society


We inspire growth and action
We provide direction, motivation and guidance
We take a big picture view
We strive to raise the standards for the whole industry


We do great things together.
We deliver success through shared goals and mutual support
We help and support each other to achieve a collective goal
We listen and evolve together
We facilitate the use of collective knowledge and energy

Get involved with our initiatives:

Our History

WestCycle was created with one purpose: to solve a problem uncovered by a commissioned report from the Department of Sport and Recreation.

This report found that cycling outcomes were not being maximised to their full potential in WA, mainly due to a lack of coordination between state government agencies and the WA cycling community.

A bold suggestion was put forward: that an overarching coordinating group should be established, which should be resourced and empowered to act as a go-between between cyclists and state government agencies involved in cycling.

This coordinating group would aim to:

  • Provide a coordinated voice to government
  • Manage the development and implementation of an overall plan to advance bike riding in WA. Our Bike Path 2014-2020 was produced and followed up by Our Bike Path 2022-2026.
  • Undertake education and advocacy

Tim Roach

Elected Director – Off Road

Tim has been in senior leadership and strategic development roles for more than twenty years. He is currently Director of Executive Education in the School of Business and Law at Edith Cowan University and is a past Assistant Commissioner and General Manager in the public service. He is an Accountant (FCPA) and sits on the Divisional Council of CPA Australia.

Tim has been involved in racing mountain bikes, BMX and triathlon for many years, both as a father of two children who race and as a past and current bike racer. Tim is the current over-50 State Champion in downhill mountain biking. He is also a very regular and enthusiastic transport cyclist; frequently seen in a suit and tie riding to meetings in the city on a mountain bike.

Denise Sullivan

Chair - Governance and Risk Committee

Denise Sullivan has a career spanning over twenty years in senior management and executive roles in the state public and not-for-profit health sectors.

In her usual role of Director Chronic Disease Prevention with the Western Australian Department of Health, she leads the development of state chronic disease and injury prevention policy and planning frameworks and contributes to the shaping of the national preventive health policy agenda.

Her professional interests cover many aspects of chronic disease and injury prevention encompassing health communications, health promotion and research, public policy on health and workforce planning and development.

She has a particular interest in furthering collaborations with other sectors with a mutual interest in promoting a more active and healthier WA community, and creating and sustaining environments that support this. Denise is a graduate of the Australian Institute of Company Directors and the Leadership WA Signature Program, and an Associate Fellow of the Australian Institute of Management and the Australian College of Health Service Managers.

Denise is a recreational cyclist and recent convert to mountain biking (although trainer wheels still on!).