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Author: Emily Brett

“No one plans a crash” – our response to the recent road safety campaign

As an advocate for active transport, WestCycle strongly disagrees with the messaging in the recently released “No one plans a crash” road safety campaign. The campaign includes videos that portray active transport, including riding bikes and e-scooters, as dangerous and suggests the active transport users are necessarily at fault for the crashes they are involved […]

Are you getting saddle pain while riding?

Saddle pain in cyclists is very common! Did you know that saddle pain and saddle sores are one of the most common, but least talked about problems in cyclists, from amateur to elite? Prior to the London Olympics, an anonymous survey revealed that it was the number one reason that members of the British Women’s […]

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Acknowledgement of Country
WestCycle acknowledges the Traditional Custodians throughout Western Australia and their continuing connection to the land, waters and community. 
We pay our respects to all members of the First Nations communities and their cultures, and to Elders both past, present and emerging.
Department of Local Government, Sport and Cultural Industries

Tim Roach

Elected Director | Off Road

Tim has been in senior leadership and strategic development roles for more than twenty years. He is currently Director of Executive Education in the School of Business and Law at Edith Cowan University and is a past Assistant Commissioner and General Manager in the public service. He is an Accountant (FCPA) and sits on the Divisional Council of CPA Australia.

Tim has been involved in racing mountain bikes, BMX and triathlon for many years, both as a father of two children who race and as a past and current bike racer. Tim is the current over-50 State Champion in downhill mountain biking. He is also a very regular and enthusiastic transport cyclist; frequently seen in a suit and tie riding to meetings in the city on a mountain bike.

Denise Sullivan

Chair | Governance & Risk Committee

Denise Sullivan has a career spanning over twenty years in senior management and executive roles in the state public and not-for-profit health sectors.

In her usual role of Director Chronic Disease Prevention with the Western Australian Department of Health, she leads the development of state chronic disease and injury prevention policy and planning frameworks and contributes to the shaping of the national preventive health policy agenda.

Her professional interests cover many aspects of chronic disease and injury prevention encompassing health communications, health promotion and research, public policy on health and workforce planning and development.

She has a particular interest in furthering collaborations with other sectors with a mutual interest in promoting a more active and healthier WA community, and creating and sustaining environments that support this. Denise is a graduate of the Australian Institute of Company Directors and the Leadership WA Signature Program, and an Associate Fellow of the Australian Institute of Management and the Australian College of Health Service Managers.

Denise is a recreational cyclist and recent convert to mountain biking (although trainer wheels still on!).