Avon ascent! 400 riders hit York for 2023 Canola Classic cycling jamboree

The historic town of York is opening its canola-laden arms to 400 cyclists plus entourages bringing their buzz to the Avon Valley for this year’s Canola Classic cycling event on Sunday 27 August.

The Canola Classic is a proper mass participation asphalt event with a 93km loop offering something for trained, lycra’d-up cycling enthusiasts, to a 52km loop suitable for most folks with a modicum of fitness and a love of bikes.

Local businesses are geeing up for the influx and economic boost as riders enter the Shire of York with their friends and family – many making a weekend of it.

“The Canola Classic is one of WA’s significant mass-participation rides – much-loved by the Perth and York cycling communities and beyond for the picturesque ride it is,” said WestCycle CEO Wayne Bradshaw. “The on-course bonhomie generated by the 40+ teams is generally pretty special too.”

While not a race, every rider is chip-timed and there will be prizes for the biggest, best-dressed and most animated teams on the day.

Keeping it real

Bradshaw said WestCycle was conscious to maintain the broadest possible accessibility in tough economic times. “Despite the cost-of-living crisis we’re seeing near-record entries this year – we’re glad we chose to freeze entry fees at 2022 levels to help a little.”

Bradshaw added: “We’ve enhanced the event village’s local food and beverage options to include kid-friendly activities like lawn bowling, footy clinics, a bouncy castle and more. When you consider all the things to do in York and surrounds, there really is something for everyone!”

Canola Classic riders are fully supported on-course, receive chip-timed results, an event memento, a hot post-ride meal at the York Recreation Centre, and can access professional photography.

“We can’t wait to welcome all the riders and friends and families of the Canola Classic to our Shire,” said Shire of York president Denese Smythe. “They bring a buzz to town and there’s always plenty going on here and we encourage people to make the most of our town and the area and stay the weekend!”

Rider registrations are open until Thursday 24 August.

Anyone interested in joining our team of volunteers in Perth before and in York on the day can find out more here.

WestCycle thanks the Department of Local Government, Sport and Cultural Industries (DLGSC) and the Shire of York for their support in hosting this event.

For interviews and further information contact:

Shane Starling

WestCycle Communications Manager

Phone: 0492 897 199

Email: [email protected]

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Tim Roach

Elected Director | Off Road

Tim has been in senior leadership and strategic development roles for more than twenty years. He is currently Director of Executive Education in the School of Business and Law at Edith Cowan University and is a past Assistant Commissioner and General Manager in the public service. He is an Accountant (FCPA) and sits on the Divisional Council of CPA Australia.

Tim has been involved in racing mountain bikes, BMX and triathlon for many years, both as a father of two children who race and as a past and current bike racer. Tim is the current over-50 State Champion in downhill mountain biking. He is also a very regular and enthusiastic transport cyclist; frequently seen in a suit and tie riding to meetings in the city on a mountain bike.

Denise Sullivan

Chair | Governance & Risk Committee

Denise Sullivan has a career spanning over twenty years in senior management and executive roles in the state public and not-for-profit health sectors.

In her usual role of Director Chronic Disease Prevention with the Western Australian Department of Health, she leads the development of state chronic disease and injury prevention policy and planning frameworks and contributes to the shaping of the national preventive health policy agenda.

Her professional interests cover many aspects of chronic disease and injury prevention encompassing health communications, health promotion and research, public policy on health and workforce planning and development.

She has a particular interest in furthering collaborations with other sectors with a mutual interest in promoting a more active and healthier WA community, and creating and sustaining environments that support this. Denise is a graduate of the Australian Institute of Company Directors and the Leadership WA Signature Program, and an Associate Fellow of the Australian Institute of Management and the Australian College of Health Service Managers.

Denise is a recreational cyclist and recent convert to mountain biking (although trainer wheels still on!).