Our Staff

Matt Fulton - Chief Executive Officer

 IMG 0281 Matt is our Chief Executive Officer who is passionate about Western Australia leading the country for bike riding across all disciplines and all ability levels. Matt believes that Western Australia is already punching well above its weight on many fronts but acknowledges that there is still a lot to be done. Matt is enthused by the ability to combine his passion for riding with his professional career and is a regular recreational cyclist who loves any excuse to get out on the bike, preferring to hold his meetings on 2 wheels rather than in a board room.


Joe McCarthy - High Performance Manager

 IMG 0304 Joe is our High Performance Manager and started working for WestCycle in November 2015. Joe has over 10 years experience working within high performance sport in WA across several disciplines. Joe would like to see further opportunities for cyclist of all ages to maximise their ability’s on the bike. Joe has a Bachelor of Exercise Science with masters in Business administration and Sports Management. Joe likes working at WestCycle because everyone that he works with is passionate about improving sport. When Joe’s not at work he enjoys hanging out with his wife and two boys. 

Peta Demidenko - Mountain Bike Manager

 IMG 0265 Peta is our Mountain Bike Development Manager and joined the WestCycle team in November 2015. Peta brings a lot of experience to this role through being a part of the MTB community for over 10 years, being a national accredited level 1 MTB coach, a trail volunteer for Kalamunda trails and through racing in local, state and national events – including Dusk till Dawn and Dwellingup 100. As well as her Mountain Biking experience, Peta also brings her project management, information technology, and records and information management skills to the position. Peta enjoys working at WestCycle because she has the opportunity to make a difference in the mountain bike environment. Peta would like to see more women participation in both off road and on road.


Cameron Wong - Group Marketing Manager

 Cameron 2

Cameron is our Group Marketing Manager and has worked in the WA cycling industry for several years. Cameron is keen to see participation grow and is passionate about spreading WestCycle’s messages across a variety of platforms. After a short hiatus in the UK, Cameron joined WestCycle and immediately made a positive impact on cycling in WA. He has played a key role in delivering the new Summer criterium series, The Ring, which has been a fantastic addition to the racing calendar. Cameron has a passion for all things sport and recreation and is also partial to a good whiteboard brain storming session.

Angelina Fong Lim - Office and Marketing Assistant


Angelina is our Office and Marketing Assistant and has been part of the WestCycle team since early 2016, having previously worked on many large scale events in Western Australia. She is an avid commuter rider, having explored large stretches of Japan by bike. Angelina is our specialist project manager and works across all of cycling's disciplines, ensuring that projects are on time and under budget. Ange is the resident office social chair and is a constant source of fun and humor at cycling central. Angelina’s management of Bike Week and the Code of Conduct How to Guides are just a few examples of her contributions to cycling and bike riding in our State.

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