“If you build it they will come”: Unlocking active travel’s potent potential

How to get more people riding bikes? 

WestCycle Board Member Ben Swan explains why the right kind of infrastructure is key – and the role WestCycle and WA’s broader bike riding community is playing in creating change away from car-centrism and toward safer, better connected communities. 

Ben is the managing director of Future Proof Consulting, which delivers ESG reports to large and small firms and organisations to foster greener practices. https://futureproofconsulting.com.au/

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Tim Roach (Chair)

Elected Director | Off Road

Tim has been in senior leadership and strategic development roles for more than 20 years and is currently a project risk consultant, and a part time academic at Edith Cowan University.

He is a past Director of Executive Education in the School of Business and Law at Edith Cowan University and Assistant Commissioner and General Manager in the public service. He is an Accountant (FCPA) and previously sat on the Divisional Council of CPA Australia. Tim has been involved in racing mountain bikes, BMX and triathlon for many years, both as a father of two children who race and as a past and current bike racer.

Helen Sadler (Deputy Chair)

Independent Director

Helen is a Town of Cottesloe councillor and is the current Chair of WestCycle’s Transport Advisory Group.

A medical doctor, Helen is a strong active transport advocate with a focus on health outcomes and social well-being.