Becoming a WestCycle member helps us to better represent WA bike riders. However, there are many ways that you, as a member of the bike riding community, can help contribute to a bike-friendly WA. That is by engaging with local government, completing surveys, helping your workplace or school become more bike-friendly, volunteering at a local cycling club, or simply helping and encouraging a friend to learn the ropes about riding a bike in WA.

Find out more about our philosophy and advocacy under the “advocacy” tab.

Tim Roach (Chair)

Elected Director | Off Road

Tim has been in senior leadership and strategic development roles for more than 20 years and is currently a project risk consultant, and a part time academic at Edith Cowan University.

He is a past Director of Executive Education in the School of Business and Law at Edith Cowan University and Assistant Commissioner and General Manager in the public service. He is an Accountant (FCPA) and previously sat on the Divisional Council of CPA Australia. Tim has been involved in racing mountain bikes, BMX and triathlon for many years, both as a father of two children who race and as a past and current bike racer.

Helen Sadler (Deputy Chair)

Independent Director

Helen is a Town of Cottesloe councillor and is the current Chair of WestCycle’s Transport Advisory Group.

A medical doctor, Helen is a strong active transport advocate with a focus on health outcomes and social well-being.