ABOUT WESTCYCLE

What is WestCycle? In a nutshell, we’re the peak body for bike riding across Western Australia, providing a representative voice for bike riders of all genders, ages and experience levels.

OUR PURPOSE

Making riding safe, easy and attractive for all.

OUR VISION

WA – an amazing place to ride.

Download our Strategic Plan through until 2028.

More about Advocacy:

On paper, we’re an incorporated non-profit organisation with an independent Board of Directors – but beyond that, we’re a community of bike enthusiasts and change-makers. 

Our mission is to make Western Australia an amazing place to ride by championing safe riding and growing our riding community through activities, advocacy and education. By representing both bike riders and eRideable users, we create a unified voice for better infrastructure and safer streets.

Our strategic plan is built from the following pillars:

Great places to ride

Working with others to create safe, enjoyable place to ride

Share the experience

Creating opportunities to learn about and enjoy all forms of riding

Be the leading voice for riders

Representing the interests of all riders

Strong Foundations

Building the financial, membership, and operational foundations

To bring about lasting change, all kinds of riders need a strong, united voice advocating for their interests. WestCycle plays this role by listening and understanding their needs and then working together to champion policies that support safer riding conditions, better infrastructure and increased participation.

Underpinning all of this is ensuring the organisation remains a well governed, well resourced and independent organisation

WestCycle Values

Leadership

  • We inspire growth and action.
  • We provide direction, motivation and guidance.
  • We take a big picture view.
  • We strive to raise the standards for the whole industry.

Collaboration

  • We do great things together.
  • We deliver success through shared goals and mutual support.
  • We help and support each other to achieve a collective goal.
  • We listen and evolve together.
  • We facilitate the use of collective knowledge and energy.

SUSTAINABILITY

  • We build an organisation for the future.
  • We take care of our team.
  • Success breeds sustainability.
  • We make decisions and act with regard to the environment, our economy and society.

Download our strategy through until 2028.

Our History

WestCycle was created with one purpose: to solve a problem uncovered by a commissioned report from the Department of Sport and Recreation.

This report found that cycling outcomes were not being maximised to their full potential in WA, mainly due to a lack of coordination between state government agencies and the WA cycling community.

A bold suggestion was put forward: that an overarching coordinating group should be established, which should be resourced and empowered to act as a go-between between people who ride bikes and government bodies.

This coordinating group would aim to:

  • Provide a strong and unified voice to government.
  • Manage the development and implementation of an overall plan to advance bike riding in WA. Our Bike Path 2014-2020 was produced and followed up by Our Bike Path 2022-2026.
  • Undertake education and advocacy.

Tim Roach

Elected Director | Off Road

Tim has been in senior leadership and strategic development roles for more than twenty years. He is currently Director of Executive Education in the School of Business and Law at Edith Cowan University and is a past Assistant Commissioner and General Manager in the public service. He is an Accountant (FCPA) and sits on the Divisional Council of CPA Australia.

Tim has been involved in racing mountain bikes, BMX and triathlon for many years, both as a father of two children who race and as a past and current bike racer. Tim is the current over-50 State Champion in downhill mountain biking. He is also a very regular and enthusiastic transport cyclist; frequently seen in a suit and tie riding to meetings in the city on a mountain bike.

Helen Sadler

Independent Director

Helen is a Town of Cottesloe councillor and is the current Chair of WestCycle’s Transport Advisory Group.

A medical doctor, Helen is a strong active transport advocate with a focus on health outcomes and social well-being.