Trails WA has revamped it array of options for businesses seeking exposure to its increasingly vast audience in the trails space.

As part of the revamp, it is offering free trials of its Trail Friendly Business Partnership program until mid-March that includes geo-targeted exposure on its trail, regional and activity pages as well as social media and newsletters.

Trails WA has a near 200,000-strong audience of walkers, riders, trail runners and visitors.

Its Premium Partner packages cost about $400 per year and includes a social media feature, campaign inclusion, a streamlined booking service suitable for appropriate businesses like established tour operators, trail equipment retailers or hospitality venues looking for a higher level of engagement

In addition to businesses, not-for-profits, and community organisations can also get involved in the program to market services or trails in their constituencies from $150-$750 per annum.

”We’re really excited to be able to provide more comprehensive services to partner NFPs and trail-related organisations to continue to boost WA’s trail network and align on priorities for the sector,” said Trails WA marketing manager, Katie Stevens. “Fees are adjusted to the status of the organisation and the kind of engagement they are after.”

Partners can access member events, marketing tools and networking opportunities and contribute to Trails WA’s, “education, advocacy and best-practice messaging.”

A basic partnership level is also offered at no-cost that provides badges to eligible businesses, a static Trails WA listing and other benefits.

Find out more about it here.