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Better together: WestCycle and PBF 🤝

PBF's Membership Growth and Business Development Manager Katie Stokes and WestCycle CEO Wayne Bradshaw

At WestCycle, we believe riding is for everyone. That’s why we’re proud to celebrate our ongoing partnership with the Paraplegic Benefit Fund Australia (PBF) – an organisation dedicated to supporting Australians impacted by spinal cord injury.

Together, we champion inclusion, safety, and resilience in the riding community. Whether it’s through advocacy, education, or supporting groups like Break the Boundary Inc. that provide riding opportunities for people with disabilities – our collaboration with PBF helps ensure that everyone can experience the freedom and joy of riding.

PBF offers 24/7 financial protection, injury prevention education, employment opportunities, advocacy, and peer support services.

Ride Secure and eRide Essential members can add PBF membership when joining or renewing your membership for just $22.50 for individuals or $40.50 for families (covering two adults and all children under 18).

Find out more here.

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Tim Roach

Elected Director | Off Road

Tim has been in senior leadership and strategic development roles for more than twenty years. He is currently Director of Executive Education in the School of Business and Law at Edith Cowan University and is a past Assistant Commissioner and General Manager in the public service. He is an Accountant (FCPA) and sits on the Divisional Council of CPA Australia.

Tim has been involved in racing mountain bikes, BMX and triathlon for many years, both as a father of two children who race and as a past and current bike racer. Tim is the current over-50 State Champion in downhill mountain biking. He is also a very regular and enthusiastic transport cyclist; frequently seen in a suit and tie riding to meetings in the city on a mountain bike.

Helen Sadler

Independent Director

Helen is a Town of Cottesloe councillor and is the current Chair of WestCycle’s Transport Advisory Group.

A medical doctor, Helen is a strong active transport advocate with a focus on health outcomes and social well-being.