$1.1M CAMPAIGN FOR CYCLIST SAFETY
Today the State Government announced a $1.1 million campaign to improve cycling safety. The campaign will increase awareness of one of the roads’ most vulnerable user groups and educate the community on the importance of giving a minimum distance when overtaking cyclists. The investment behind this campaign sees a 400% increase in the level of spending from the Road Trauma Trust Account on cycling initiatives compared to 2015/16.
Cycling participation levels are higher in Western Australia than anywhere else in the country. Cycling provides many benefits to the Western Australian community, such as reducing congestion, bringing savings to the health care system, reducing greenhouse gas emissions and attracting tourists. Making it safer to ride will extend the benefits of cycling even further and make our communities more livable.
“It’s pleasing to see that the State Government has listened to the public and are supporting cycling safety through this significant education campaign”, Matt Fulton, CEO WestCycle.
“In late 2015 WestCycle conducted a cycling safety survey, which received over 2,000 responses from both cyclists and non-cyclists. 76% of respondents believed that ‘a statewide education campaign to foster mutual respect’ would make bike riding safer,“ Mr Fulton said.
“We know that no one wants to intentionally cause harm to another human being, however the truth is that a lot of drivers get nervous when they need to overtake a cyclist on the road. This campaign will give us a great platform to educate the community and make the roads a safer place for everyone”.
“We look forward to partnering with the Road Safety Commission on the campaign to work towards reducing the death toll to zero,” said Mr Fulton.