Our Staff

Wayne Bradshaw

Chief Executive Officer

Wayne has had extensive experience in community focused not for profit organisations. As CEO of The Fathering Project he led the organisation from a start up to a national organisation that delivers child development outcomes. Prior to this role he was the CEO of The West Australian Football Commission. The WAFC is owner of the West Coast Eagles and Fremantle Football Club; was the leaseholder and manager of Subiaco Oval during his tenure; responsible for all junior development and competitions including the WAFL. These roles required a broad range of skills to deliver community outcomes including organisational leadership, planning, program development and implementation, volunteer engagement, business development, corporate and government relations.
Wayne has been a regular road and MTB rider for over 20 years. He was the founder, event director and chairman of the Hawiain Ride for Youth and has competed in a range of MTB rides including the Pipeline challenge (solo, Kalgoorlie to Perth) and Cape to Cape events.

Glenn Te Raki

General Manager - Cycling

Glenn has been actively involved in cycling and in particular the racing and competitive element of cycling for the past 25 years. His immediate goal is to provide cyclists with the most enjoyable and competitive environment to participate in, whilst also providing safe and controlled surroundings. Glenn has been hands-on in developing and delivering the Ring Summer Criterium Series and is currently involved in also delivering the Element Road Series which includes many new events grouped with a number of current ‘classic’ races on the calendar. He is currently focusing on many new projects which includes State and National events whilst continuing to develop strong club relationships in-turn helping the sport to grow in Western Australia. Glenn is balancing a full workload around his family life and when he’s not living the cycling dream he’s spending time with his wife and two children, including coaching his son’s junior AFL football team.

Philip Taylor

General Manager - Urban Mobility

Phil is our General Manager of Urban Mobility, joining the WestCycle team in August 2017. After completing his Masters thesis on utilitarian cycling, Phil worked in local government introducing several cycling initiatives such as #ride2market, the Swan River Ramble and the Share the Space campaign. Building on this experience, Phil is looking forward to working with all levels of government to ensure that cycling infrastructure continues to improve and encourage more people of all ages to cycle for transport.

Bronte Vause

Membership and Marketing Coordinator

Bronte is our Membership and Marketing Coordinator. Bronte has a Bachelor of Commerce, Majoring in Event Management with Minors in Marketing and Graphic Design. Bronte has a love for all things sport, and a passion for being creative. Bronte has an interest in the advocacy for socially inclusive sporting communities. Being an avid sport lover, Bronte is excited to encourage and watch the cycling community in Western Australia grow.

Genna Meyer

Executive Assistant

Genna is our Executive Assistant and has stepped into this role in mid 2019. Genna has an extensive background with over 10 years of administration support experience as well as working in various industries including State Government, Mining and Retail. Genna has a great passion for cycling and is excited to watch the sport grow

Kym Shephard

Event Manager

Kym is our Events Manager, responsible for the planning, delivery and post event management of all events run by WestCycle to raise the profile of cycling.  She brings over 10 years experience to the team with comprehensive accomplishments leading event production & management, stakeholder/sponsorship management and event day operations.  Kym prides herself on the strong relationships she develops with the community and stakeholders and is extremely passionate about creating memorable events with seamless execution and participant satisfaction.  She is an extremely hard worker, but also loves to make work fun and is a big believer on work/life balance. Seeing the tangible results of her hard work along with the enjoyment had by thousands of people keeps Kym passionate about her career.

Kamila Ambrozewicz

Project Coordinator - Behaviour Change

Kamila has 10 years experience in the development and delivery of projects in the health and wellness, active transport and sustainability domains and in partnership with Not-for-profits, Local and State Government and in consultancy roles. With a forté in behaviour change projects, Kamila looks forward to leverage her experience to implement innovative and evidence-based projects to get more West Australians on their bike.

Enid Graham

Office Assistant

Enid joined WestCycle as an Office Assistant at the end of 2020 with a Bachelor’s degree in Commerce from Curtin University and a Graduate Certificate in Marketing from RMIT.

Enid is a passionate bookworm and a recent convert to bicycle-riding, riding her e-bike to work each day

Marg McIlroy

Mountain Bike Manager

Marg’s passion for Mountain biking started 10 years ago. After competing in several XC races, she quickly found a strong desire to and improve Mountain Biking opportunities and strengthen female participation in WA.  Since joining the WAMBA Committee in 2011, Marg has clocked up many volunteer hours from Marshalling to Trail Advocacy and everything in between. She has been actively involved with a diverse range of projects, including the WA MTB Management Guidelines, forming valuable relationships with Stakeholders and Club members, while developing a strong appreciation of the challenges associated with delivering new trails. Being very hands on, and good with a shovel, she has participated in Trail construction and Maintenance on the Collie, Kalamunda and Goat Farm Mountain Bike Trails.

Sam Bolton

Executive Officer of Cycling and Walking Australia and New Zealand

Sam is the Executive Officer of Cycling and Walking Australia and New Zealand (CWANZ). She has over 25 years’ experience working in small business, consulting, stakeholder engagement, project management, research, government and business management. She brings skills in strategic planning, research, stakeholder engagement, and financial management, and an endless ability to talk about cycling. Her passion and enthusiasm for getting more people out walking and riding their bikes is what gets her up in the morning. That and the thought that it’s still not too late to become a professional cyclist. Sam holds a Master of Business Administration and a PhD from the University of Western Australia.

Oliver Laing

Executive Officer of the Munda Biddi Trail Foundation

Oliver is the Executive Officer of the Munda Biddi Trail Foundation and has spent a lifetime on two wheels, both on and off the dirt. Supporting the cycling community and key stakeholders, Oliver brings a diverse range of experience from the academic, publishing, cycling and not-for-profit sectors. Exploring more of the iconic long mountain bike trail running from Mundaring to Albany rates highly on his to-do-list, but he also races across many cycling disciplines. Oliver is a firm believer in the bicycle’s ability to help shape our communities and urban environments, and often carries kilograms of vinyl records in his panniers to his regular DJ gigs and radio shows.