Our Staff

Matt Fulton

Chief Executive Officer

Matt is our Chief Executive Officer who is passionate about Western Australia leading the country for bike riding across all disciplines and all ability levels. Matt believes that Western Australia is already punching well above its weight on many fronts but acknowledges that there is still a lot to be done. Matt is enthused by the ability to combine his passion for riding with his professional career and is a regular recreational cyclist who loves any excuse to get out on the bike, preferring to hold his meetings on 2 wheels rather than in a board room.

Joe McCarthy

High Performance Manager

Joe is our High Performance Manager and started working for WestCycle in November 2015. Joe has over 10 years experience working within high performance sport in WA across several disciplines. Joe would like to see further opportunities for cyclist of all ages to maximise their ability’s on the bike. Joe has a Bachelor of Exercise Science with masters in Business administration and Sports Management. Joe likes working at WestCycle because everyone that he works with is passionate about improving sport. When Joe’s not at work he enjoys hanging out with his wife and two boys.

Peta Demidenko

Mountain Bike Manager

Peta is our Mountain Bike Development Manager and joined the WestCycle team in November 2015. Peta brings a lot of experience to this role through being a part of the MTB community for over 10 years, being a national accredited level 1 MTB coach, a trail volunteer for Kalamunda trails and through racing in local, state and national events – including Dusk till Dawn and Dwellingup 100. As well as her Mountain Biking experience, Peta also brings her project management, information technology, and records and information management skills to the position. Peta enjoys working at WestCycle because she has the opportunity to make a difference in the mountain bike environment. Peta would like to see more women participation in both off road and on road.

Cameron Wong

Group Marketing Manager

Cameron is our Group Marketing Manager and has worked in the WA cycling industry for several years. Cameron is keen to see participation grow and is passionate about spreading WestCycle’s messages across a variety of platforms. He has played a key role in delivering the Ring Summer Criterium Series and the Element Road Series which have been fantastic additions to the racing calendar. Cameron has a passion for all things sport and recreation and is also partial to a good whiteboard brain storming session.

Angelina Fong Lim

Project Manager

Angelina is our Project Manager and has been part of the WestCycle team since early 2016, having previously worked on many large scale events in Western Australia. She is an avid commuter rider, having explored large stretches of Japan by bike. Angelina is our specialist project manager and works across all of cycling’s disciplines, ensuring that projects are on time and under budget. Ange is the resident office social chair and is a constant source of fun and humor at cycling central. Angelina’s management of Bike Week and the Code of Conduct How to Guides are just a few examples of her contributions to cycling and bike riding in our State.

Francis Curro

Project Coordinator

Francis is our project coordinator and comes from a journalism and sports media background. Francis has previously worked for several newspapers in Perth and WA and loves the fact he gets to combine his passion for sports, fitness and cycling with his career in media, marketing and communications at Westcycle. Outside the office, Francis enjoys taking his bike – along with his goggles and running shoes – around Australia and the world to race triathlons and various time trials around Perth.

Kate Davies

Office and Marketing Assistant

Kate is our Office and Marketing Assistant and has stepped into the role after being part of the WestCycle team on a casual basis for 6 months. Kate recently graduated from University with a Bachelor of Marketing and PR. Kate is excited to combine her passion for online marketing and the outdoors to encourage people to get outside and ride a bike. Outside of the office Kate is an avid surfer and loves a ride or walk along the coast with her dog.

Glenn Te Raki

Event Activation Specialist

Glenn has been actively involved in cycling and in particular the racing and competitive element of cycling for the past 25 years.His immediate goal is to provide cyclists the most enjoyable and competitive environment to participate in, whilst also providing safe and controlled surroundings.

Glenn has been hands on in developing and delivering the Ring Summer Criterium Series and is currently involved in also delivering the Element Road Series which includes many new events grouped with a number of current ‘classic’ races on the calendar. He is currently focusing on many new projects which includes State and National events whilst continuing to develop strong club relationships in-turn helping the sport to grow in Western Australia.

Glenn is balancing a full work load around his family life and when he’s not living the cycling dream he’s spending time with his wife and two children, including coaching his son’s junior AFL football team.

Philip Taylor

Transport & Safety Manager

Phil is our Transport & Safety Manager and joined the WestCycle team in August 2017. After completing his Masters thesis on utilitarian cycling, Phil worked in local government introducing several cycling initiatives such as #ride2market, the Swan River Ramble and the Share the Space campaign. Building on this experience, Phil is looking forward to working with all levels of government to ensure that cycling infrastructure continues to improve and encourage more people of all ages to cycle for transport.