The Might Be a Mate campaign is a positive, wide-reaching, mass-media education campaign, which aims to increase awareness of cyclist safety across the community. The key behavioural messages focus on a range of practical measures (such as safe passing distances) with an overarching safety message targeted at both cyclists and motorists.
The overall communication objective is safety and respect. All road users need to respect one another on the road and take collective responsibility for keeping everyone safe, whether driving or riding. Read more at The Road Safety Commission website