Latest News


Entries for the 2021 Dams Challenge are now open, and WestCycle are looking forward to putting on the best event-day experience in the history of the Challenge. As part of an exciting new concept for members, WestCycle are pleased to announce the brand new, member-exclusive and FREE program – the Couch to Dams!

Check out some of the fantastic member perks announced as part of the 2021 Dams Challenge below. More to be added soon!

New, Lower Pricing

Whilst this year’s entry prices have been reduced, WestCycle Ride Premium members will enjoy even lower entry pricing to the event.

Exclusive Access to the Couch to Dams Training Program

A range of other member-specific perks have been announced to coincide with the launch of the Challenge, including the brand new Couch to Dams program designed by our expert training partners, Exercise Institute.

Couch to Dams offers all Challenge Member Riders complimentary access to a comprehensive and interactive training program delivered through TrainingPeaks. Each week features 4-5 different training activities for you to complete around your busy schedule, all tailored to suit your choice of event distance. The TrainingPeaks app will help you to track your progress and stay motivated in the lead up to the big day. Plus, if you’re new to TrainingPeaks, you’ll receive 2 weeks of additional Premium features for free.

All Couch to Dams riders are also invited to join a private Facebook training and support group, which will feature exclusive video content and invitations to on-road group training opportunities and information sessions.

Exclusive Access to the Couch to Dams Discount Program – including Pedal Mafia, Vault and More!

All WestCycle Premium Ride Members signed up to the Challenge will receive exclusive monthly discounts on Dams Partner products and services. This November, Member riders can enjoy two secret discount products at Pedal Mafia, discounted servicing at Vault Cycle Services, and 10% off all Exercise Institute training sessions, and/or $20 off physiotherapy and bike fit consults. More exciting discounts will be announced shortly, so stay tuned!

How to Join the Program

To join the FREE Couch to Dams program, simply sign up to the 2021 Dams Challenge as a WestCycle Ride Premium member. If you’re not a member, join prior to registering HERE (please ensure 1-2 business days for your membership to be recognised by the entry portal).

After registering for the 2021 Challenge, you will receive an email with all the details you’ll need to get started.

Find out more about the 2021 Dams Challenge HERE.