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Another huge month here at WestCycle and things are definitely not slowing down in the lead up to Christmas. In the past few weeks we have launched Bike Week, attended the Tour of Margaret River and supported the first event of the Ring Summer Criterium Series, presented by CycleSport WA. We are also heading to the Australian Mountain Bike Summit next month.

We have had great success with the launch of Bike Week 2017. There has been a lot of buzz around the opening of the 2017 grants. Again this year we will be assisting the Department of Transport in awarding the $30,000 of grant funding to different Bike Week events across WA. Each event is eligible to receive between $500 and $2,500. A little reminder that the grants will be closing in two weeks, so visit the Bike Week website and get your application in! Bike Week 2017 is for everyone and we cannot wait to see what the 2017 events have in store for WA.

This years Tour of Margaret River proved again that the event is world-class. The Tour of Margaret River is Western Australia’s Premier road cycling event and teams come from all over Australia to compete. This year’s event again showcased WA on the World Cycling stage with Dutch pro rider Marianne Vos in attendance. The event was a really positive experience for all involved and was a great opportunity to show off the beautiful South West and some great riding. The TOMR has a strong sense of camaraderie amongst the riders and it was awesome to see the pros and amateurs riding together through some of the most spectacular stages Australia has to offer. On behalf of everyone here at WestCycle I would like to thank Brendon Morrison, the South West Cycle Club and everyone involved in making the event possible, you have done an incredible job putting WA Cycling on the map.

Mountain biking conference

Mt Buller will host the third annual Australian Mountain Bike Summit on 5-6 December 2016, a critical forum dedicated purely to the needs of the mountain bike industry.

Peta Demidenko, WestCycle’s Mountain Bike Development Manager has been invited to present at the Australian Mountain Bike Summit on master planning: strategy to execution – creating the mountain biking mecca in Western Australia. Her presentation will explore the components required to build the WA MTB Brand.

With hosting by renowned cycling commentator, SBS journalist and host of The Bike Lane, Matt Keenan this year’s speakers include:

  • Glen Jacobs, Director of World Trail
  • Lindsey Voreis, Director of Ladies AllRide (USA)
  • Andrew Liddawi, founder of Break the Boundary
  • Mountain Bike Australia
  • Tim Watson, GM of Dorset Council (Blue Derby)
  • Simon French, Director of Dirt Art
  • Sam Mutimer, Director of Think Tank Social

I look forward to updating you on the outcomes from the Summit in next month’s blog.

Happy Riding

Matt Fulton

WestCycle CEO