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Celebrating the Launch of the South West Master Plan

WestCycle is delighted to celebrate the launch of the South West Master Plan

Today the Hon. Albert Jacob, MLA, Minister for Environment has officially launched the South West Mountain Bike Master Plan. WestCycle has developed the plan in consultation with State Government, Local Government, the WA Mountain Bike Association (WAMBA), local mountain bike clubs and the mountain bike community. 

The vision of the plan is to enable the world-class development of an innovative, high quality and cohesive network of trails, which offer varied experiences and cater for the progression and diverse styles of riding while maintaining local character. 

The implementation of the plan will see the South West developed into an international destination of choice for Mountain Bike tourism and provide significant opportunities to West Australians to experince world-class trails. 

"It is anticipated that upon implementation of the plan additional visitor expenditure to the South West Region will be $12.94 million per annum and it will create an additional 73.5 full time jobs", said CEO of WestCycle Matt Fulton. 

"This represents an exciting opportunity that will lead to world class trails on our doorstep, setting Western Australia up as the must go destination for mountain biking nationally and internationally"

"The plan identifies Collie, Margaret River and Pemberton as priority areas for mountain bike trails, discussions are underway regarding the funding to commence the development of these sites which are largely on Department of Parks and Wildlife managed land", Mr Fulton said. 

"With the rapid growth of mountain biking in recent years there has been increased recognition from Government, and local communities of the opportunities that mountain biking presents. The industry, as we know it today, didn't exist several years ago. We now have mountain bike trail planners, builders, event promoters, mountain bike hubs, cafes, coaching and school camps occurring across the state and it's going from strength to strength," said President of the West Australian Mountain Bike Association, Louise Wallace. 

"We are excited about the opportunities to get more people on the trails through establishing hubs around the unique South West experiences identified in the plan," Ms Wallace said. 

The plan is testament to the coordinated approach to the development of mountain biking in Western Australia. The Mountain Bike State Strategy launched earlier this year identified the requirement for regional based master planning. The South West Master Plan is the first of such plans to be released. 

South West Master Plan

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